Systematic growth, not luck
Growth Hacking
Growth Hacking is not a trick. It's a scientific method: we analyse data, generate hypotheses, test rapidly, and scale what works.
Book a free call
What's included
- Acquisition and conversion funnel audit
- Growth experiment plan with ICE prioritisation
- Advanced tracking setup (GA4, GTM)
- A/B testing on landing pages and key flows
- Monthly report with KPIs and next actions
Tools we use
What is Growth Hacking and why it works
Growth Hacking is an approach to business growth that combines marketing, data analysis and rapid experimentation. Unlike traditional marketing, which focuses on a single campaign, Growth Hacking embraces the entire funnel: from acquisition to retention, from conversion to referral. Every decision is based on data, not opinions. Every experiment produces learning, even when it fails.
High Tempo Testing: the key to growth
The core of our method is High Tempo Testing: a rapid experimentation cycle where every week we launch new experiments, measure results and iterate. We don't wait for the perfect campaign: we test concrete hypotheses using the ICE framework (Impact, Confidence, Ease) to prioritise experiments with the highest potential impact and the lowest complexity.
- We generate 10-20 growth hypotheses per cycle
- We prioritise with the ICE framework
- We launch 3-5 experiments per week
- We analyse results within 7-14 days
- We scale what works, discard the rest
Who it's for
Growth Hacking is particularly effective for SMEs and B2B companies that want to grow systematically without unlimited budgets. If you're looking for a repeatable method to acquire customers, increase conversions and improve retention, not a one-off campaign, this service is for you.
The ICE framework: how we prioritise experiments
Not all experiments have the same potential. The ICE framework assigns a score from 1 to 10 to each hypothesis across three dimensions: Impact (how much it could move the metrics), Confidence (how confident we are based on data and benchmarks) and Ease (how fast and simple it is to implement). We multiply the three scores and rank by priority. This method eliminates opinions and hierarchies: the experiment with the highest score wins, not the manager's idea.
Growth Hacking for e-commerce: specific strategies
E-commerce is the ideal ground for Growth Hacking because every micro-conversion is measurable. We work across the entire funnel: from acquisition (SEO, Ads, social) to conversion (CRO on product pages, checkout and cart recovery) to retention (email automation, loyalty programmes, referral). Every euro invested is tracked to the revenue it generates.
- Checkout funnel optimisation (cart abandonment reduction)
- Automated cart recovery via email and SMS
- Behaviour-based intelligent upsell and cross-sell
- Referral programme design with personalised incentives
Metrics and KPIs: what we measure and why
We don't get lost in vanity metrics. Every Growth Hacking project starts by defining the North Star Metric, the single metric that best represents the value the product delivers to customers. From there, we build a tree of secondary metrics that influence the North Star. For an e-commerce it might be revenue per visitor. For a SaaS, monthly active users. For a B2B, pipeline value. The monthly report shows the North Star trend and contributing metrics, with actionable insights and next actions.
Our process
Analyse
Qualitative and quantitative audit: data, funnel, competitors, growth opportunities.
Ideate
We generate growth hypotheses prioritised with the ICE framework (Impact, Confidence, Ease).
Prioritise
We select experiments with the maximum potential impact on the KPIs that matter.
Test
High Tempo Testing: launch, measure, learn. Every cycle brings us closer to the winning growth hack.
The numbers
Let's talk about your project
A free 30-minute call to analyse your growth potential and understand how we can help.
Book a free callFrequently asked questions about Growth Hacking
How long before we see results?
First signals emerge in 60-90 days. Systematic growth consolidates between 6 and 12 months.
What's the difference from traditional digital marketing?
Traditional digital marketing stops at the campaign. Growth Hacking embraces the entire funnel and tests continuously.
How much does Growth Hacking cost?
The cost depends on funnel complexity, number of channels and desired experimentation speed. After a free 30-minute call, we prepare a personalised quote based on your specific business goals.
Does Growth Hacking work for SMEs?
Yes, and it's particularly effective. SMEs have faster decision cycles, can test more quickly and don't have the bureaucracy of large companies. Our ICE method prioritises experiments with maximum impact and minimum complexity, perfect for contained budgets.
What KPIs do you monitor?
It depends on the business model. For e-commerce: revenue, ROAS, conversion rate, AOV, customer lifetime value. For lead generation: cost per lead, qualification rate, pipeline value. For SaaS: MRR, churn rate, activation rate. We define KPIs during the initial audit phase.
How many experiments do you launch per month?
On average 12-20 experiments per month with High Tempo Testing. Each experiment has a clear hypothesis, defined success metrics and a 7-14 day timeframe. We scale the winners, discard the rest.
Related services
How the free call works
Book
Choose a date and time from the calendar. You'll receive confirmation by email automatically.
We talk
30 minutes on a video call to understand your business, your goals and growth opportunities.
Proposal
You receive a personalised action plan with timeline, deliverables and clear costs. No commitment.
Want results like these for your business?
Book a free 30-minute call. Let's analyse your growth potential together.
Book a free call