Data, structure, content. No shortcuts
SEO
SEO is not magic. It's systems, data and content. We build data-driven SEO and GEO strategies that bring qualified traffic from traditional search engines and AI-generated answers.
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What's included
- Full technical SEO audit
- Keyword research with intent mapping
- Content strategy and editorial calendar
- On-page optimisation (title, meta, H1, schema)
- Technical SEO (Core Web Vitals, crawlability, indexing)
- GEO: optimisation for Google AI Overview, ChatGPT, Perplexity, Copilot
- Monthly ranking + organic traffic + AI citations report
Tools we use
Technical SEO: the foundations
Before creating content or building links, we verify the site is technically sound. Core Web Vitals, crawlability, indexing, sitemap, robots.txt, canonical, hreflang, schema markup. Every technical detail that affects ranking is analysed and corrected. A fast, well-structured site is the prerequisite for any effective SEO strategy.
Data-based content strategy
We don't write content at random. We start from keyword research with intent mapping: we identify what your potential customers are searching for, what stage of the funnel they're in and what type of content they expect. We build keyword clusters, define pillar pages and plan an editorial calendar that covers the entire purchase journey, from informational research to transactional queries.
- Keyword research with search intent analysis
- Thematic clusters and pillar page strategy
- Editorial calendar prioritised by volume and difficulty
- On-page optimisation (title, meta description, H1-H6, internal linking)
- Periodic content refresh to maintain rankings
Measuring SEO ROI
SEO is not a leap of faith. We track organic sessions, ranked keywords, organic conversions and revenue attributed to the organic channel. The monthly report shows the economic value generated versus the investment: so you know exactly how much each euro spent on SEO returns.
Local SEO for businesses with a territorial presence
If your business has a physical location or serves a specific geographic area, Local SEO is fundamental. We optimise the Google Business profile, build consistent NAP citations on local directories, and create geo-targeted content that responds to "near me" and "in [city]" searches.
E-commerce SEO: product pages that rank
E-commerce SEO has its own rules. Product pages must be optimised for transactional keywords, with title and meta description that maximise CTR in SERPs. Product and Review schema markup generates rich snippets that increase visibility. Managing canonical, hreflang (for multilingual e-commerce) and faceted navigation avoids duplicate content and crawl budget waste.
- Title and meta description optimisation for CTR
- Product and Review schema markup for rich snippets
- Canonical and product variant management
- Faceted navigation and crawl budget optimisation
GEO and AEO: getting found by AI too
Google AI Overview, ChatGPT, Perplexity, Copilot: today answers don't come only from traditional results. Generative Engine Optimisation [GEO] and AI Engine Optimisation [AEO] are the disciplines that optimise content to be cited, referenced and recommended by AI-generated answers. They don't replace traditional SEO, they complete it.
- Content structure optimised for AI extraction (specific data, verifiable claims, clear sources)
- Advanced schema markup (FAQ, HowTo, Article, DefinedTerm) to feed knowledge graphs
- AI citation monitoring: we track when and how your brand is mentioned in ChatGPT, Perplexity and Google AI Overview answers
- Dual-channel strategy: transactional keywords for traditional organic clicks, authoritative content for AI answer visibility
- Featured snippet and People Also Ask optimisation, which directly feed AI answers
Our process
Audit
Technical analysis, keyword gap analysis, quick-win identification and long-term opportunities.
Strategy
Content architecture based on keyword clusters with balanced volume and difficulty.
Optimise
Technical fixes (Core Web Vitals, schema, canonicals), on-page optimisation, content creation.
Monitor & Iterate
Weekly ranking monitoring, content refresh, continuous data-driven adjustments.
The numbers
Let's talk about your project
A free 30-minute call to analyse your growth potential and understand how we can help.
Book a free callFrequently asked questions about SEO
How long before seeing SEO results?
Technical quick-wins are visible in 4-8 weeks. Significant organic traffic emerges in 4-6 months.
How do you measure SEO ROI?
We track organic sessions, organic conversions, organic revenue. Monthly report with value generated vs investment.
Are SEO and Google Ads in conflict?
No, they're complementary. Google Ads brings immediate results on conscious demand. SEO builds sustainable organic traffic over time. Ads campaign data (high-converting keywords) informs the SEO strategy. Our clients who use both channels achieve the best overall ROI.
What tools do you use for SEO?
Semrush and Ahrefs for keyword research and competitor analysis. Google Search Console and GA4 for first-party data. Screaming Frog for technical audits. PageSpeed Insights and Core Web Vitals for performance. Looker Studio for reporting.
Does SEO work for new sites?
Yes, but it requires patience. A new site has low domain authority and zero history. We start with low-competition keywords (long-tail with high intent), build authority with quality content and a targeted content marketing strategy. First results in 3-4 months, significant growth in 6-12 months.
What is GEO (Generative Engine Optimisation)?
GEO optimises your site's content to be cited in AI-generated answers from Google AI Overview, ChatGPT and Perplexity. It relies on clear content structure, verifiable data, advanced schema markup and domain authority. It doesn't replace traditional SEO, it integrates with it.
How do you monitor AI answer visibility?
We track brand citations in ChatGPT, Perplexity and Google AI Overview answers. We monitor which queries trigger AI answers mentioning your site, citation frequency and referral traffic from these sources.
Related services
How the free call works
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We talk
30 minutes on a video call to understand your business, your goals and growth opportunities.
Proposal
You receive a personalised action plan with timeline, deliverables and clear costs. No commitment.
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