Every euro invested, tracked and optimised
Performance Marketing
We are a certified Google Partner. We manage paid campaigns on Google, Meta and Microsoft Advertising with one goal: positive and growing ROAS. Zero waste, budget optimised to the cent across every channel.
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What's included
- Audit of existing campaigns or setup from scratch
- Multi-channel strategy (Google, Meta, Microsoft Advertising)
- Keyword research and audience targeting
- Ad copy and creative testing
- Performance Max, Shopping, Advantage+ optimisation
- Weekly report with ROAS, CPA, impression share
Tools we use
Why a certified Google Partner
Google Partner certification is not a decorative badge. It certifies verified skills, a significant managed spend volume and measurable results achieved for clients. It means early access to new feature betas, dedicated technical support from Google and a team that deeply understands the Ads ecosystem, from Search to Performance Max, from Shopping to DSA.
Data-driven multi-channel approach
We don't put all the budget on a single channel. We analyse where your audience is, test platforms and optimise allocation based on real data. Google Ads for conscious demand. Meta Ads for latent demand and retargeting. Microsoft Advertising to reach professional segments and an audience complementary to Google.
- Google Ads: Search, Shopping, Performance Max, Display, YouTube
- Meta Ads: Facebook, Instagram, Advantage+ Shopping
- Microsoft Advertising: Bing, LinkedIn Audience Network, MSAN
Advanced tracking and attribution
Without reliable data, campaigns fly blind. We set up enhanced conversions, Conversions API (CAPI) for Meta, GA4 linking and data-driven attribution models. Every conversion is tracked, every euro attributed to the correct channel. Our weekly report shows ROAS, CPA, impression share and actionable insights, not vanity metrics.
Performance Max: how we actually use it
Performance Max is Google Ads' most powerful campaign type, but also the most misunderstood. It's not magic automation: it's a tool that amplifies the advertiser's expertise. We configure it with separate asset groups per product category, audience signals based on first-party CRM data and conversions with dynamic value. The result: Google's algorithm learns faster, bids on the right queries and reaches high-value users.
Meta Ads: Facebook and Instagram for latent demand
Google captures conscious demand: people already searching. Meta Ads intercepts latent demand: people who don't yet know they need your product. This complementarity is fundamental for a complete multi-channel strategy. On Meta we use Advantage+ Shopping Campaigns for e-commerce, lookalike audiences generated from first-party CRM and Conversions API (CAPI) for reliable attribution data even with iOS restrictions.
- Advantage+ Shopping Campaigns for e-commerce
- Lookalike audiences from first-party CRM
- Structured creative testing (copy, visual, format)
- Conversions API (CAPI) for reliable post-iOS 14.5 data
Budget allocation: how we distribute spend across channels
There's no magic formula for budget allocation. We start from data: we analyse keyword search volume (for Google), audience size (for Meta), average sector CPC and historical conversion rate. We distribute the initial budget with a split test across channels, measure ROAS per channel in the first 4-6 weeks and reallocate towards the best-performing channels. The process is continuous: every week we optimise allocation based on real data, not forecasts.
Our process
Audit & Strategy
Account analysis, waste identification, target KPI definition and per-channel budget allocation.
Setup & Launch
Account restructuring, advanced conversion setup (enhanced conversions, CAPI, GA4 linking), launch.
Test & Optimise
A/B testing on ads, bid strategy optimisation, expanding converting audiences.
Scale & Report
Budget scaling on performing campaigns, data-driven reporting with actionable insights.
The numbers
Let's talk about your project
A free 30-minute call to analyse your growth potential and understand how we can help.
Book a free callFrequently asked questions about Performance Marketing
Which channels do you run campaigns on?
Google Ads (Search, Shopping, Performance Max, Display), Meta Ads (Facebook + Instagram), Microsoft Advertising (Bing, LinkedIn Audience Network). We choose channels based on target audience and sector.
What's the minimum budget?
It depends on the sector, channels and goals. We'll tell you after a free call.
Are you certified Google Partners?
Yes. Google Partner certification attests verified Google Ads competencies, significant managed ad spend and measurable results. We have early access to betas and dedicated technical support from Google.
How does conversion tracking work?
We set up enhanced conversions on Google Ads, Conversions API (CAPI) on Meta, GA4 linking and data-driven attribution models. Every conversion is tracked and attributed to the correct channel.
Do you manage Microsoft Advertising (Bing) campaigns?
Yes. Microsoft Advertising reaches an audience complementary to Google, often professionals and decision makers with higher purchasing power. Average CPC is lower and competition is less intense. For many of our B2B clients it's the channel with the best ROAS.
How long does campaign optimisation take?
First results are visible in 2-4 weeks. Full optimisation requires 2-3 months because bid strategy algorithms (tROAS, tCPA) need sufficient conversion data to perform at their best.
Related services
How the free call works
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Choose a date and time from the calendar. You'll receive confirmation by email automatically.
We talk
30 minutes on a video call to understand your business, your goals and growth opportunities.
Proposal
You receive a personalised action plan with timeline, deliverables and clear costs. No commitment.
Want results like these for your business?
Book a free 30-minute call. Let's analyse your growth potential together.
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